Paris, 10th October 2023
CG RETAIL ANNOUNCES THE ACQUISITION OF TRIATHLON BRAND JUJE
JUJE, a French brand specialising in clothing for triathletes, has joined CG RETAIL, an international conglomerate of DNVB (Digitally Native Vertical Brand) brands.
The acquisition of JUJE is designed to accelerate the development of CG RETAIL's portfolio of DNVB brands. This ambitious strategy is in line with CG RETAIL's desire to develop its diversified market position by integrating high-potential brands. With its proven expertise and substantial resources, CG RETAIL plans to provide JUJE with the necessary tools for exponential growth and international expansion.
Created in 2019 on the initiative of 2 triathlon enthusiasts - Julien and Jérémy -, JUJE was inspired by the intimate fusion between the 3 triathlon disciplines: running, cycling and swimming. Triathlon symbolises strength and balance. The JUJE brand is a response to the neglect of the balance between tenacity and elegance in the world of triathlon. It embodies the fluidity of swimming, the power of cycling and the durability of running. In other words, JUJE represents the perfect balance.
Modernity, superior quality and a vision of equality are at the heart of JUJE. The brand emphasises that, on the field, all triathletes, whether men or women, have a single goal: to excel. JUJE is the embodiment of a new era in triathlon, aimed at both performance athletes and those looking for a unique style.
CG RETAIL is one of the major players in the international digital brands sector, recognised for its ability to identify, acquire and develop DNVB brands with high potential. CG RETAIL is synonymous with excellence, innovation and leadership. Its strategic vision and expertise enable it to build a diversified portfolio of brands, positioning its French subsidiary as a future leader in a French market brimming with opportunities.
"This mutually beneficial collaboration will enable JUJE to benefit from the Group's synergies, while offering CG RETAIL a new nugget to its rich portfolio of brands. Together, we are convinced that this new step will propel JUJE to the forefront of the French and global market, while strengthening CG RETAIL's strategic vision and global footprint," says Charles GERARD.